Skip To Main Content

UIC Athletics

Garrett Klassy
Steve Woltmann

Laying the Foundation for a Strategic Plan

Director of Athletics Garrett Klassy featured on Athletic Director U

7/10/2018 11:38:00 AM

CHICAGO -- With almost a year under his belt at UIC, Director of Athletics Garrett Klassy has been able to begin the process of outlining a strategic plan for the department. Klassy recently sat down with Matt Roberts, publisher of AthleticDirectorU.com, to discuss those steps.

In this video, Klassy discusses the groundwork necessary to develop a strategic plan. The conversation covers areas such as meeting with influential campus constituencies, identifying a Unique Value Proposition, and communicating with staff at all levels. Klassy also touches on deciding which goals to prioritize and knowing when a plan has run its course.
  • 0:35 - What comes before creating the strategic plan?
  • 1:26 - Processing feedback from constituencies
  • 3:50 - Do you develop communication lines with influential constituencies while interviewing for the job?
  • 5:47 - How is your Unique Value Proposition specific to your institution?
  • 7:04 - Selling your vision to front-line employees
  • 8:04 - Communicating to different levels of staff and constituencies
  • 8:53 - Measuring effectiveness of a strategic plan
  • 10:07 - Deciding which goals are priority for a strategic plan
  • 11:10 - Knowing when a plan has run its course
  • 12:30 - Could a Unique Value Proposition change over time?
Watch the enitre discussion below:

Print Friendly Version

Related Videos