June 2, 2010

CHICAGO- The UIC Department of Intercollegiate Athletics recently partnered with Rojo Research to conduct a fan demographic study with the goal of learning more about Flames fans' behaviors, purchasing habits and overall opinion of the institution's operations.

The data collected from nearly 1,000 respondents will be analyzed and used by the marketing and corporate sales teams, followed by efforts to increase corporate partnership revenue and awareness in the community.

All participants of the survey were entered into a sweepstakes for a weekend stay in Chicago, including accommodations at the Holiday Inn Mart Plaza, an official Flames hotel. The winner of the random drawing was Greg Kaefer of Libertyville.

"I want to thank everyone who participated in the survey, first and foremost, Rojo Research for facilitating the initiative and the Holiday Inn Mart Plaza," said UIC assistant athletic director Shawn Sullivan. "The feedback provided to us will only help us moving forward. The goal of this survey is to assist our marketing and sales efforts which will enhance fan experience, value to our partners and our department as a whole."

Fans who have not taken part in the survey, but wish to, may click here to participate.